Michelle Layne Lawson is a Designer & Photographer living
in New York.

Background

In 2020, Michelle became the Head of Design for the NBA’s Product Experience group. Before joining the NBA, she built a distinguished career crafting digital experiences and branding strategies for top clients including Google, AMEX, Showtime Networks, Samsung, and Nike.

Michelle holds a B.A. in English from Gettysburg College (Yes, it’s haunted) and a M.S. in Communications Design from Pratt Institute. In her spare time, she loves experimenting with home-brewed spirit infusions, collecting/playing vinyl records, and helping rescue dogs find permanent homes through photography.

Specialties

Visual Design

UI Design

UX Design

Product Design

Creative Direction

Art Direction

Design Strategy

Branding

Analytics & Data

Photography