Design & Photography Enthusiast.

Snapshot

Michelle Layne Lawson is currently VP, Head of Design for the NBA’s DTC Product Experience group. Before joining the NBA, she crafted digital experiences and branding initiatives for top clients, including Google, AMEX, Showtime Networks, Samsung, and Nike.

Michelle holds a B.A. in English from Gettysburg College (Yes, it’s haunted) and a M.S. in Communications Design from Pratt Institute. In her spare time, she loves experimenting with home-brewed spirit infusions, collecting/playing vinyl records, and helping rescue dogs find permanent homes through photography.

Expertise

Product Design

Visual Design

UX / UI Design

AI / Emerging Technology

Creative Direction

Analytics & Data

User Reasearch

Design Leadership

Design Strategy

Branding